How to Find Your Perfect Fit
Below you’ll find out what goes into making each flavor unique—and from there, you can choose your perfect coffee.
Coffees from around the world each have distinct flavor characteristics based on several factors such as climate, altitude, specific coffee tree, etc. Because of our strict quality standards, J.Brooks uses only high grade Arabica. Green coffee is graded for its quality based on a number of factors that can affect the taste of your coffee.
Specialty grade is the highest grade of coffee, awarded to less than 7% of the world’s supply. Also known as “fancy” or “gourmet” coffee, this coffee is the best of the best.
Premium grade is the next highest level of quality, comprised of only a few more percent of world supply. While many coffees claim to be “premium,” only a few offer the flavor of a true premium grade coffee.
Conventional grade is your average coffee—a vast category below these 2 categories, including a range of coffees that can be graded from good to poor quality.
J. Brooks uses only premium and specialty grade coffee. As a result we pay premium prices for our raw green coffee, far higher than conventional grade coffees found in a typical grocery store or office coffee.
Single origin roasts are simply coffees from one country of origin (Brasilian, Costa Rican, etc.) They can be roasted to any roast level based on that particular bean's performance. Some perform well at all 3 roast levels, and some only really shine at one roast level. Currently, Gallant, Starlight, Costa Rica, Urban Joe, Brasil, Ethiopia, Organic Peru, Clarion, our Hospitality HUB roast, and Colombian are the single origin roasts offered at J. Brooks.
Blends are made of 2 or more coffees that complement each other – they “play well together” – so that the resulting flavor is unique & superior to the flavor of either component individually.
A single coffee bean contains 850 flavor compounds--this means that each single origin coffee will have a taste unlike any other. In a blend, the possibilities for different flavors are practically endless. No food item in the world boasts so many flavor possibilities in a single unit, and we believe that with so many options, there’s something for everyone. To find out more about specific roasts, visit the What's Your Roastinality? section of the site, and then head to our Online Store to order your favorite roast.
With coffee, there are plenty of reasons to fall in love with a particular roast. Generally, roasts fall under light, medium, or dark, but different attributes can give the coffee a variety of flavors. Which attributes do you look for in your coffee?
Acidity is the fruity aspect of flavor on the palate. Good acidity can be described as bright, tangy, zesty or mellow. Poor acidity is described as sour, thin, flat, or absent.
Body is the mouthfeel, the substance felt on the palate. Good body will be creamy, rounded, full, velvety, etc. Poor body is thin, disappointing, or unnoticeable.
Flavor association is more subjective, but refers to recognizing a hint of certain flavors such as nuts, chocolate, berries, or spices.
Aftertaste / Finish describes the impression left on the palate after swallowing. A good finish can be medium or long, indicating the length of time the flavor lingers on the palate. It should also be “clean,” indicating no unpleasant twinges, bitterness, or chalkiness left behind.
Each of our roasts highlights these attributes in different ways. To help find your perfect roast, visit our What's Your Roastinality? page.
J. Brooks Coffees
So what’s our personality? Well, we’re specialty artisan roasters, so we look for the best, no matter the roast. That means that when you try any of our coffees, you can be sure of the quality. We only blend coffees after roasting them, never before, so that each coffee is roasted individually to develop its maximum flavor potential.
Our three roast levels are described as:
Light & Easy
Medium & Smooth
Dark & Bold
Let us know which is your perfect roast.